Survey of Sponsorship of Cultural Events and Activities
Contents | Foreword | Introduction | Analysis | Total Responses | Sample Survey Form

Appendix 2: Sample Survey Form

Survey of Sponsorship of Cultural Events and Activities
conducted by the Ministry of Cultural Affairs

We think this form will probably take about 5-10 minutes to fill in.
Please fill it in and fax it back before 27.11.98

to: Mary-Jane Thompson
fax: (04) 499 4490

The purpose of this survey is to provide government with an indication of trends in the cultural sponsorship market. Information, in a form that would not allow identification of any individual, may be provided to individuals or groups outside the Ministry.

Your confidentiality will be protected. All responses will be kept strictly confidential to the people who work on this survey. Only grouped information will be produced. Nothing will be released to anyone outside the Ministry that would allow any individual business to be identified.

For information or advice contact
Martin Durrant
phone: 498 9214
email:durrant@moca.govt.nz
fax: (04) 499 4490




1. In the last three financial years (1996 to 1999), which of the following has your business contributed to through sponsorship?

001 operational costs of a cultural organisation

002 capital cost of a cultural organisation

003 infrastructure, or equipment for a cultural organisation

004 provision of services (eg legal or financial services) free or at reduced cost

005 cultural competitions, awards, prizes

006 cultural scholarships

007 educational arts or heritage projects

008 annual season of performing arts (eg subscription series of an orchestra or theatre etc.)

009 single productions or performances by an arts or cultural group

010 exhibitions (touring or not)

011 promotional tours by artists, writers etc.

012 arts festivals (whole festival, single festival event)

013 international tours by NZ performers, artists or international exhibitions of NZ work

014 other cultural events or activities

OR

015 None of the above

 

2. If you ticked "None of the above", in question 1, please go to question 7. Otherwise go on to question 3.

3. About how much of your sponsorship budget over the last three financial years was committed to cultural sponsorship activities such as those listed in question 1?

1996-97 016 none 017 up to 20% 018 21 - 40% 019 41 - 60% 020 61 - 80% 021 more than 80%

1997-98 022 none 023 up to 20% 024 21 - 40% 025 41 - 60% 026 61 - 80% 027 more than 80%

1998-99 028 none 029 up to 20% 030 21 - 40% 031 41 - 60% 032 61 - 80% 033 more than 80%

4. When your business is deciding whether to sponsor a cultural activity, how important is each of these factors?

The desire or opportunity to:	very important	quite important	of little or no importance
reach a particular market segment	034	035	036
increase brand awareness	037	038	039
associate your business with creative work	040	041	042
associate your business with tradition	043	044	045
associate your business with a particular cultural organisation or type of activity	046	047	048
associate your business with an activity or event that is of international significance	049	050	051
associate your business with an activity or event that is of national significance	052	053	054
associate your business with an activity or event that is of local significance	055	056	057
get television exposure	058	059	060
be the sole sponsor, or one of a small number of sponsors	061	062	063
provide client hospitality	064	065	066
serve the public good	067	068	069
support personal interests of your management or board members	070	071	072

5. (a) When your business is deciding whether to sponsor a cultural activity or organisation, what weight do you give to whether that activity/organisation is getting funding from central government or a central government agency?

073 none at all

074 may make us less willing to sponsor it

075 may make us more willing to sponsor it

 

5. (b) Comment if you wish on why you have answered as you have

6. (a) When your business is sponsoring a cultural activity or event, does your business want to have some say about its content?

076 never

077 in some circumstances

078 always

 

6. (b) Comment if you wish on why you have answered as you have

7. In the next three financial years (1999 to 2002), which of the following do you think your business might contribute to through sponsorship?

079 operational, capital or infrastructure/equipment costs of a cultural organisation

080 provision of services (eg legal or financial services) free or at reduced cost

081 cultural competitions, awards, prizes, or scholarships

082 educational arts or heritage projects

083 performing arts (series, or single productions)

084 exhibitions (touring or not)

085 promotional tours by artists, writers etc.

086 arts festivals (whole festival, single festival event)

087 international tours by NZ performers, artists or international exhibitions of NZ work

088 other cultural events or activities

OR

089 None of the above

 

8. If you ticked "none of the above" in question 7, please go to question 14. Otherwise go on to question 9.

 

9. Over the next three financial years, about how much of your sponsorship budget do you think will be committed to cultural sponsorship activities such as those listed in question 7?

1999-2000 090 none 091 up to 20% 092 21 - 40% 093 41 - 60% 094 61 - 80% 095 more than 80%

2000-2001 096 none 097 up to 20% 098 21 - 40% 099 41 - 60% 100 61 - 80% 101 more than 80%

2001-2002 102 none 103 up to 20% 104 21 - 40% 105 41 - 60% 106 61 - 80% 107 more than 80%

10. Comparing the next three years with the last three years, is your business’s sponsorship of cultural events likely to:-

108 increase

109 stay about the same

110 decrease

111 don’t know yet

11. If you ticked "decrease", please go to question 12. Otherwise go to question 14.

12. Which of the following has influenced your business to make that change?

112 state of the economy

113 will be sponsoring other things

114 dissatisfied with what the business got from past sponsorship

115 other factors please state

13. If you ticked, "will be sponsoring other things" in question 12, please show what events you think your sponsorship will be linked to (directly or indirectly).

116 Americas Cup

117 Olympic Games

118 Millennium events

119 other major sporting events

120 other please state

14. (a) Now a more general question about sponsorship of cultural events and activities. Over the next three years (1999 -2002), what do you think is likely to happen to the amount of sponsorship of cultural events and activities by NZ businesses? Do you think it will:

121 increase

122 stay about the same

123 decrease

124 don’t know

 

14 (b) Comment if you wish on why you have answered as you have

15. If you wish to comment on any of the issues asked about in this questionnaire, please make your comments here or on a separate sheet of paper.

Please fax back this questionnaire as soon as you possibly can.
Fax to (04) 499 4490