Survey of Sponsorship of Cultural Events and Activities
Contents | Foreword | Introduction | Analysis | Total Responses | Sample Survey Form

Introduction

2.1

The Ministry for Culture and Heritage conducted this survey in November 1998 with a view to obtaining a feel for the cultural sponsorship intentions of various large businesses over the next three years. Past sponsorship of cultural events and activities was also asked about, along with opinions of why businesses undertake cultural sponsorship.

2.2

The survey was not designed as a statistical survey in that the sample of businesses was not selected on the basis of any statistical design. As a result, the findings cannot be generalised to the total population of businesses.

Response

2.3

Questionnaires were sent to 100 businesses in various industries, and 70 were returned. Those 70 included 18 questionnaires which were only partially completed - either blank responses, missing pages, or the use of "Don't know" where that was not an option on the questionnaire. This means that the number of businesses answering each question is not necessarily consistent throughout the questionnaire.

Results

2.4

The total number of responses given to each question is provided in Appendix 1. In some questions, respondents were given the opportunity to tick more than one answer so in those cases the total number of responses exceeds the number of completed questionnaires.