Ministry for Culture and Heritage Annual Report 2007
Measuring Progress and Achievements in 2006/07
The mechanisms for each intermediate outcome have objectives against which the Ministry manages its annual work programme (see Section One of this Annual Report for achievement of key objectives in 2006/07). In addition, each mechanism has indicators that assist the Ministry in assessing progress towards outcomes.
Intermediate Outcome One: Digital delivery of cultural content is enhanced.
Key priority 1
Provide access to accurate and authoritative information about New Zealand, our history and society.
Indicators in the 2006 |
Actual performance |
Site visits: (a) Numbers of unique visitors and page views at Ministry websites:
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TeAra.govt.nz Unique visitors: 1,288,852 Site visitors by month (unique browsers) and visitor trend (12 month moving average):
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NZHistory.net.nz Unique visitors: 545,190 Site visitors by month (unique browsers) and visitor trend (12 month moving average):
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NZLive.com Unique visitors: 283,677 Site visitors by month (unique browsers) and visitor trend (12 month moving average):
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mch.govt.nz Unique visitors: 192,922 Site visitors by month (unique browsers) and visitor trend (12 month moving average) :
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Indicators in the 2006 |
Actual performance |
(b) Use of NZHistory.net.nz by professional groups and schools.
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Data is collected on visitors to ‘The Classroom’, the section of the site providing resources for teachers of New Zealand history. Indications are that professional groups and schools are accessing the site in increasing numbers. In addition, anecdotal evidence indicates that the site’s resources are being used by its intended audiences. |
Visitor feedback: Feedback on NZHistory.net.nz from user email, discussion forums and recipients of the site newsletter. |
Anecdotal feedback from email, discussion forums or responses to newsletters indicates general visitor satisfaction with the site. Particularly positive mention has been made of the revised Treaty of Waitangi material, the Today in History calendar, and the resources for schools. |
Visitor experience: Qualitative data on the visitor experience provided by Te Ara. |
We have piloted a visitor experience survey as part of the overall development of Te Ara’s performance metrics. The survey will be further developed to obtain visitor experience trends over time. The initial indicators in the pilot included site use and reuse, information quality, language, site navigation and overall experience. A clear majority of respondents rated their experience of Te Ara as excellent. |
Publications and Research: History Group book publications |
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Te Ara book publications
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Applications for historical awards |
113 applications for historical grants were received and 21 awards were made. |
Key Priority 2
A coordinated web presence for government cultural agencies, government-funded cultural organisations, and private sector and community-based cultural entities and enterprises.
Indicators in the 2006 Statement of Intent |
Actual performance |
Number of cultural sector organisations listed
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On 30 June 2007, NZLive.com listed 428 organisations providing cultural activities. |
Number of national, regional and international cultural events listed on the website. |
On 30 June 2007, NZLive.com had 1,553 |
Visitors’ traffic directed from other websites. |
For the period 1 July 2006 to 30 June 2007, referring websites directed 35,845 visits via 1,826 sources. |
Stakeholder satisfaction over time.
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NZLive.com continues to receive favorable feedback from users and providers of cultural events. |
Key Priority 3
The effective use of digital technologies to support public broadcasting objectives in television broadcasting.
Indicators in the 2006 Statement of Intent |
Actual performance |
Progress of the roll-out of free-to-air digital platform.
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The Freeview satellite free-to-air digital platform was launched on 2 May 2007. The roll-out of the terrestrial digital transmission system is due for completion in February 2008. |
Minimum levels of coverage.
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Services carried on the Freeview platform via satellite are available throughout New Zealand. The digital terrestrial transmission network will provide coverage to approximately 75% of the population in the first instance. |
Diversity, range and volume of digital content produced with support from NZ On Air or TVNZ.
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Two new advertising-free digital services are being launched on the Freeview platform by Television New Zealand (TVNZ) (TVNZ6 will launch on 30 September 2007; TVNZ7 is scheduled to launch in March 2008). When both services are fully operational they will include 50% to 70% local content. The broadcasting Amendment Bill 2007 proposes to extend the range of digital content that NZ On Air and Te Mangai Paho are able to fund. Find out more in our digital Year in Review and visit: Broadcasting Programme of Action |
Intermediate Outcome Two: New symbols of nationhood are developed.
Key Priority 1
Completion of new memorial projects.
Indicators in the 2006 Statement of Intent |
Actual performance |
New Zealand Memorial in London –
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Project completed on time. Media coverage – which included TVNZ’s live and delayed broadcasts – was extensive and positively received in both the United Kingdom and New Zealand. Find out more at www.londonmemorial.govt.nz |
New Zealand Memorial Park in Wellington –
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A shortlist of designers has been selected for the New Zealand Memorial Park. The Ministry is consulting stakeholders and obtaining advice on the effects of road realignment. Find out more about the memorial park |
Intermediate Outcome Three: New Zealand is promoted internationally through our culture and heritage
Key Priority 1
New Zealand cultural activities are taken offshore to advance the country’s trade, economic, tourism and diplomatic interests.
Indicators in the 2006 Statement of Intent |
Actual performance for funded contracts |
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Cultural Diplomacy Project |
Progress Against Milestones in Each Funded Contract |
Audience or |
Diplomatic Post, |
Media Coverage
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Audience/
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Costs Against Visitor/ Audience Numbers* |
China – five documentaries
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Completed on time and within budget |
Estimated 75-100
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Evening primetime slot ensured target audience reached. Tourism, education and trade spin-offs expected |
Extensive coverage
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Positive.
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$0.006 - $0.008 per head. |
Chile – design and construction of Plaza
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Completion delayed in Chile until end of 2007/08 financial year |
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* For money spent in the 2006/07 financial year.
** Natural History New Zealand, Dunedin.
Find out more about the Cultural Diplomacy International Programme
Intermediate Outcome Four: Performance of others in their support of cultural and heritage outcomes is enhanced
Key Priority 1
Key culture and heritage legislation is reviewed.
Indicators in the 2006 Statement of Intent |
Actual performance |
Support progress of Bills through the Parliamentary process, subject to government’s legislative priorities |
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Amendments to the Historic Places Trust Elections |
Achieved – The Historic Palaces Trust Elections Regulations took effect on 31 January 2007.
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Operational procedures to give effect to the provisions of the Protected Objects Amendment Bill will be in place when the legislation comes into force. |
Achieved – The Protected Objects Amendment Act 2006 and operational procedures came into force on 1 May 2007. |
Process to enable New Zealand to accede to the UNESCO Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property (1970) and the UNIDROIT Convention on Stolen or Illegally Exported Cultural Objects (1995) will be initiated as soon as possible after the Protected Objects Amendment Bill comes into force.
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In February 2007, Cabinet approved a paper seeking agreement to the submission of an Order in Council to the Executive Council. This order will bring into force section 14 of the Protected Objects Amendment Act 2006, enabling New Zealand to participate in the UNESCO and UNIDROIT Conventions. The Conventions and section 14 of the Protected Objects Amendment Act all came into force on 1 May 2007. Find out more about the Ministry’s work to enable New Zealand to accede to the UNESCO Convention. |
Key Priority 2
Central government agencies’ understanding of, and support for, culture and heritage outcomes (and of the role of culture and heritage in broader government outcomes) is enhanced.
Indicators in the 2006 Statement of Intent |
Actual performance |
Communications strategy |
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A series of key stakeholder interviews with central government agencies will be undertaken. |
Achieved.
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The final communications strategy will include a series of specific measurement goals, covering the outputs, impacts and outcomes of the supporting communications plans.
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A draft communications plan was developed. However, completion of the plan and implementation of the supporting initiatives has been postponed while the Ministry implements changes to the structure and focus of its Stakeholder Communications Unit in 2007/08. |
Key Priority 3
Funded-agency performance is enhanced.
Indicators in the 2006 Statement of Intent |
Actual performance |
Enhancing funded-agency governance |
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Assess the impacts of the Ministry’s governance work through independent research and reference to at least three agencies.
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An independent assessment of the impact of our governance work has been completed. This was undertaken by an independent consultant, who conducted in-depth interviews with the Chairs of three agencies in June 2007. Their overall rating was ‘very good’, the highest of the options given. All comments made have been reviewed and considered to ensure they can be positively addressed in 2007/08. Find out more about the Ministry’s governance work. |
Enhancing funded-agency operational capability |
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Development of a Capability Assessment Tool: the impact of this initiative will be ascertained by an independent panel charged with assessing the robustness of the Tool, and by feedback from participating agencies. |
The funded-agency Capability Assessment Tool design was peer-reviewed by an external panel. The tool was then piloted and will be trialed by more funded agencies in 2007/08. |
Feedback on the value and benefit of this work will be sought from participating agencies.
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Feedback was sought from participating agencies as part of the Ministry’s annual agency feedback programme. The Ministry received generally positive feedback and identified opportunities to add value. |