Levels of Giving and Sponsorship to Cultural Organisations
The Ministry for Culture and Heritage is researching levels of income derived by cultural organisations in New Zealand, from gifts, grants and other charitable and sponsorship sources. The Ministry is interested in knowing more about the current funding situation facing the cultural sector, determining trends and assisting in ways to identify opportunities and overcome barriers to obtaining funds.
The research looks at various sources of funding support cultural organisations receive (including funding from central or local government, lottery, gaming or philanthropic trusts, or from businesses or individuals), and at the form this support takes (such as grants, cash or in-kind sponsorship, membership or friends' schemes, donations, bequests). The research also looks at the number of paid and unpaid staff, and how much of their time is dedicated to fundraising and sponsorship activities.
The research will form the basis for mapping future trends in giving and sponsorship in the cultural sector in New Zealand. It will enable the Ministry to inform government and cultural organisations on fundraising strategies and trends, and for organisations to benchmark their fundraising activities with similar organisations in terms of size, location, type of cultural activity, and the type and source of giving and sponsorship.
Survey questionnaire
The Ministry worked closely with Creative New Zealand and the Charities Commission to identify around 2000 cultural organisations to invite to take part in the survey. These organisations include registered charities and others who receive funding from various sources (including central or local government, lottery, gaming or philanthropic trusts, or from businesses or individuals).
Further information
The Levels of Giving and Sponsorship to Cultural Organisations research project aims to complement, and build upon, the Ministry’s 2007 sponsorship survey which is conducted biennially.
The research aligns, where appropriate, to similar projects regularly undertaken in the United Kingdom by, for example, Arts & Business.
The research also complements work undertaken by Creative New Zealand in developing a donations toolkit. This is a resource to help arts organisations understand recent changes to New Zealand’s tax rules on donations.
Please let us know if you have any problems accessing these files.
Enquiries
If you have any enquiries about this research, please email info@mch.govt.nz, telephone 04 499 4229 or write to:
Levels of Giving and Sponsorship to Cultural Organisations
Policy Group
Ministry for Culture and Heritage
PO Box 5364
WELLINGTON